How to manage a website

Training to customers to make them independent in the content management

After all, creating an Internet site is not particularly complicated, but once you have done that “who manages a website”?

It seems like a trivial question but managing a website effectively challenging

By now most of the sites are developed with more or less known CMS and managing a website using these systems is often very simple for those who are an insider, very simple in appearance but often not so easy for those who do another job during the day and gets his hands on the contents of the site in his spare time.

If the website is a simple showcase and you don’t need search engine indexing, it’s not worth spending money on website management. Once in a while “a wash of white” (ne appeal), an often graphic refresh and a reinterpretation of the contents for a minimum of updating

Managing a website is, of course, quite different.

How to manage an Internet site?

First of all, the vast majority of websites are managed online, which means that you work directly on the network, accessing the site with administrative accounts and passwords and you have access to the areas of exclusive relevance of the administrator.

Many CMSs also manage roles, meaning that hierarchically, for example, there are administrators, editors, authors, guests, and each of these can only do a few things.

On the sites we manage, we tend to make permissions management very granular, so that it is always clear “who does what”.

Each role can have different users (for example, all users of the protocol office have the right to add documents being linked to the “insertion of documents” role) and each user can play different roles (for example, the protocol office manager as well as being part of of the role of “insertion of documents” together with the other operators of the office also has the role of “supervisor of documents”, (the person who checks before publication and, if necessary, makes the appropriate changes).

A user can have multiple roles, a role can have multiple users.

First of all, you need to have access to the changes to be made by being part of a suitable role.

Now let’s talk about texts, images, links, attachments to download and we have solved 99% of website management needs. It means that in most cases, website content is limited to this type of information.


For the most part, website management takes time for texts. They are the most relevant part if you want to get a placement. I won’t talk about the techniques, a topic shown in the Seoand Web Marketing part and I assume that the texts are ready, verified, checked in their syntax, boled in the right places, etc.

Inserting text into a page of a website developed with a CMS means … copy and paste. Stop. Managing a website, is very often, nothing more than this, learning to enter page management, copying and pasting a text.


if the pictures are to be integrated into a text, this is done when you paste the text, otherwise you use one of the dozens of functions available (single image, slider, photo galleries, etc.) to render the image dynamic within the site

Links / Attachments

Now they are often placed within the text. The attachments, depending on the size, if too big, must be uploaded via FTP

Here’s how to manage a website from a content point of view. The explanation is very short and incomplete but it gives the idea that how to manage a website is simple, and it is true.

We teach our customers to be autonomous in this but, in any case, we can do the content management directly with the sector dedicated to content management. It is used to save time and always have a professional job since whoever manages a website is the person who is responsible for the image of a company.